About Us

Welcome to Nelson Kia in Bassett, VA

GR and JoAnn Nelson began selling used automobiles in the early 70’s with a small used car lot named Holiday Motors. GR’s vision to invest their savings and purchase a Ford store in Bassett, Virginia back in 1975 turned out to be a good decision. The support and loyalty of our customers has led to continued growth of the business. Now their son Barry Nelson and his son Lee Nelson carry on this great tradition. The business has grown to include 10 new car franchises and more than 300 full-time employees. The Nelson Automotive Family continues to offer the same outstanding sales, service and integrity that GR and JoAnn began with back in 1975.

We strive to meet our customer’s needs by offering award-winning sales, service, rental, collision and wrecker service. We have 6 rooftops that carry new Ford, Mazda, Chevrolet, Buick GMC, Cadillac, Toyota, Kia, Subaru and Honda vehicles. Not only do we offer great low prices on our new vehicles but we also provide our customers with Double The Manufacturer Powertrain Warranty at no cost to you. We also carry a huge selection of over 500 pre-owned vehicles. With all of this to choose from you are sure to find just what you are looking for. The Nelsons would like to invite you in for all your automotive needs. We look forward to serving you!

Thoughtful Amenities

Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!